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digital marketing coach for hospitality owners

Do you want more direct bookings?

Are you an owner of a holiday rental? Villa? Serviced apartment? BnB?
Tired of spending so much money in commissions to the big OTAs?
Do you feel frustrated with having to live by someone else’s rules?

I can help you. 
Why? Because I've been there.

Jenn Boyles

Hi. I grew up in Canada around the hospitality industry. My dad worked as a hotel General Manager and my first job was in a hotel laundry room. So, from a very young age, I witnessed the workings of the industry from the inside.

Having left Canada in 2002, I have owned and managed four different holiday lets with my husband in both the UK and continental Europe.

THE START OF OUR SHORT TERM RENTAL BUSINESS

We started out with a listing on Airbnb of a two-bed apartment we owned in the Alps. When it was rented out in hours, we knew we were onto something. Then we moved on to apartment we owned in another country and Airbnb worked for us again.

Selling both properties allowed us to buy a large five-bed chalet in Austria. There was a lot of competition, and we started listing with other OTAs (online travel agents) for bookings. But we also had returning guests from the previous owner which was pure gold!

It showed us that we could increase our bottom line by having guests book with us directly. We could also set up our own terms and conditions instead of living with the OTA’s rules.

This started us on another path as we looked into ways to achieve direct bookings with new guests.

NORTH WEST ENGLAND BASED – ONLINE GLOBAL REACH

When we moved back to the UK – now living in North West England – we decided to start a holiday let business using all the knowledge that we had picked up over the years. While starting this new business, I divided my time between it and my other work as a graphic designer.

With more than 20 years as a graphic designer working with clients in the UK, Canada, the United States and Europe, I decided to combine the two parts of my working life. I want to help other hospitality owners achieve more direct bookings. I use and teach my clients to use the skills and strategies that I have learned so that they don’t have to rely on the middle man (the OTAs).

Welcome to JB Direction & Design. Where I focus on kick-ass website design with bespoke branding and digital marketing coaching for the hospitality industry. I help you create a strong business on your own terms. 

With my help, your holiday rental business can compete and succeed.

Ready? Let’s go!

Digital marketing PROGRAMME

A one-to-one programme where I help you with everything you need to digitally market your hospitality business so that your holiday rental can achieve more direct bookings.

The programme includes nine weekly one hour calls on Zoom over three months along with instant message support 9am-5pm on weekdays.

THE RESULTS:
✔️ Defined your ideal guest and know their booking journey
✔️ Created your own digital marketing strategy
✔️ Understand the different social media platforms and have chosen which one(s) to focus on
✔️ Optimised your LinkedIn profile and be using it to generate inbound leads
✔️ Know the different types of content to use to reach your ideal guest and be using them confidently
✔️ Creating the content that resonates with your ideal guest
✔️ Using social media consistently and effectively
✔️ Have a lead magnet and email campaign bringing in new leads
✔️ Using an email campaign to encourage guests to book again

All for an investment of £500 a month for a three month period.

Let's get together and sort out your marketing. We'll drive the traffic from your socials and emails to your website to achieve those direct bookings.

Imagine – no more guessing, just action. Email me now.

The ESSENTIALs Website package

The Essentials package is exactly that – the essentials you need to attract more direct bookings for your holiday rental business. It offers you the bespoke branding and website design you need to stand out from the competition and allow you to take direct bookings. We will work together one-to-one to create a product that is as individual as your property is.

BRANDING:
✔️ Identify your ideal guest
✔️ Logo in multiple digital formats
✔️ Business card design (ready to be printed)
✔️ Your own brand guidelines PDF

WEBSITE:
✔️ Responsive WordPress website customised with your content and consistent with your branding (image, copy, logo, colours)
✔️ Help you choose and register your own domain name
✔️ Set up of Google Analytics, Google Search Console and Facebook Pixel
✔️ SEO using your key words and phrases
✔️ Linking of your Booking Engine
✔️ Real time review widget (additional cost)
✔️ Hosting with a SSL security certificate (additional cost)

The Essentials package for a single property is £1,450 and for two properties on the same site the price is £1,750.

Ready to invest in your own hospitality business? Email me now.

Logo design, websites, marketing, brochures
Beach holiday at the sunny seaside
Branding for a multi-property holiday let company
Website design for holiday let business in Northern Ireland
Marketing postcard
Two-sided marketing postcard for The Liverpool Boat
Signage
Branding for a cafe on the grounds of a hotel in Canada
Bespoke logo design mug
Promotional mug created for guest's use
Marketing pen
Giveaway promotional pens to potential guests

Below are additional services I am able to provide to help you create the best holiday let business

Rebranding

Whether you need a complete rebranding or simply your logo refreshed, I can help.

Digital Marketing

I will help you convert followers into guests by using social media and email marketing with a bespoke strategy for your business.

Marketing Materials

I can provide welcome books, brochures, signage, postcards, menus and anything else you may need for your business.

Promotional Items

What could be nicer than giving your guests something to take home with them to remember their holiday with you? Pens, hats, mugs, t-shirts, bags...

Copy Writing

Writing about yourself and your business is hard. My team can help you craft the right message in line with your branding.

Photography

Let me help you style your property and produce professional images that will help guests picture themselves already on holiday.

Having worked with Jenn on a number of publishing projects, I can say with confidence that she is the person I would want at my side in any venture that involves design and branding. Hugely creative and collaborative, she is easy to work with and always ready to embrace new ideas. She is innovative and inventive, and combines her valuable experience with a talent for finding a fresh approach to anything she undertakes.
Patricia Kelly
Managing Director at CMDR Media & Communications
Jenn sees the whole picture! Over the years, she has helped us to overcome any challenges we faced and was always coming up with options for us to stay current. Besides being extremely creative, one of her (many) notable strengths was the consistency in all multi-channel messaging. I'm happy to have worked with Jenn, and I recommend her to others looking for strategic and creative communication services.
Krista Walsh
Global External Corporate Communications Specialist at Volvo Construction Equipment
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